Mediaplanet: Redefining The Odds

The cover story of Mediaplanet’s Healthcare Technology campaign. Also contributed the campaign title and subheadlines.

Appeared online and in print on September 28, 2014 in the National Post. 

Lisa Ray had never heard of multiple myeloma before she was diagnosed with it.

“I think that something was brewing for a few years before I was actually diagnosed,” says the actress and former host of Top Chef Canada. “My body kept sending me signals and messages until I had no choice but to listen.”

Working as a model and actress in Canada and abroad, Ray was used to being busy and getting sick was never part of her schedule.  She often felt fatigued, but she had trained herself to persevere until one day, during a yoga retreat in India, Ray felt so exhausted that she couldn’t get off her mat. It was then that she decided to fly home and see a doctor.  Tests revealed that she had multiple myeloma, a cancer of the plasma cells that affects one in 159 Canadian women.

Read full story here.

Screen Shot 2014-10-02 at 1.25.02 PM
Advertisements