Mediaplanet: Multiple Myeloma: Living With An Incurable Cancer

Written for Mediaplanet‘s Blood Health and Transplants campaign. Published online and in print inside the National Post, September 28th.  Patients who are diagnosed with myeloma are diagnosed for life. “There is no cure for multiple myeloma but we remain optimistic for the future,” says Francine Gendron, the Chief Executive Officer of Myeloma Canada. “While patients go into remission, […]

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Mediaplanet: Redefining The Odds

The cover story of Mediaplanet’s Healthcare Technology campaign. Also contributed the campaign title and subheadlines. Appeared online and in print on September 28, 2014 in the National Post.  Lisa Ray had never heard of multiple myeloma before she was diagnosed with it. “I think that something was brewing for a few years before I was actually diagnosed,” says […]

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