Mediaplanet: Redefining The Odds

The cover story of Mediaplanet’s Healthcare Technology campaign. Also contributed the campaign title and subheadlines. Appeared online and in print on September 28, 2014 in the National Post.  Lisa Ray had never heard of multiple myeloma before she was diagnosed with it. “I think that something was brewing for a few years before I was actually diagnosed,” says […]

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Mediaplanet: Money Matters With Jane Rooney

Written for Mediaplanet‘s 2014 Financial Literacy campaign. Published in September 2014 for online and print.  When it comes to figuring out personal finances, between the bills and the budget, it can be hard to make sense of it all. “There is a view that money is a scary issue and my role is to make sure […]

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Mediaplanet: Fertility Treatments: Planning Ahead For Parenthood

Written for Mediaplanet‘s 2014 Expecting Parents campaign. Published September 2014 for online and print. Bringing a child into the world is a miracle, and for couples dealing with infertility issues, new procedures can help make miracles happen. “There’s an awful lot of couples who don’t realize that they can’t get pregnant forever,” says Dr. Scot Hamilton, President […]

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Mediaplanet: An Unwelcome Surprise: Patients Share Their Stories

Written for Mediaplanet‘s 2014 Dermatology campaign published in the National Post.  Published July 2014 in online and print.  For many, chicken pox is an illness that comes and goes with childhood, but for a growing number of Canadians, like Sue Rosenthal, this disease can resurface without warning as a painful rash called shingles. Rosenthal was playing the […]

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Mediaplanet: Shingles: What You Need to Know

Written for Mediaplanet‘s 2014 Dermatology campaign published in the National Post.  Published July 2014 in online and print.  Chicken pox is a common concern for children, but the virus behind this disease does not disappear along with its characteristic red spots. Instead, the varicella zoster virus remains in nerve roots and can reactivate later in life, this […]

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Mediaplanet: Covering the Cost of Critical Illness

Client-focussed piece for Mediaplanet’s 2014 Living with Cancer campaign available online and in print the Toronto Star.  Appeared online and in print June 21, 2014.  There is no such things as a “good time” to get sick. According to the Canadian Cancer Society, two out of five Canadians are expected to develop cancer during their lifetimes. And the number […]

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