ANOKHI Media: Amazon Rolls Out Kindle Matchbook

Appeared on ANOKHI Media, Sept. 13, 2013

If you’ve ever purchased physical books from Amazon, you’ll soon be able to buy those same titles for your Kindle at virtually low cost or free.

Amazon calls the new initiative Kindle MatchBook, and in many ways it resembles what the company’s AutoRip program did for music; buy a physical version, and receive a digital copy to go along with it. But whereas the MP3s you get from AutoRip are always free, the retailer will be charging a nominal fee — between $0.99 and $2.99 — for the Kindle version of a paperback or hardcover you’ve ordered. Some titles enrolled in the program will be free, however.

The latest evolution in e-reading is striking a balance between tradition and the technology. Kindle MatchBook, announced last Tuesday, will allow customers to buy low-cost e-versions of books purchased on Amazon.com – past, present, or future.

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