Recap: 2015 Spring Allergies Twitter Party

Coverage of Allergic Living‘s spring Twitter party completed using Storify. Appeared online for Allergic Living, April 1, 2015. It was a rough winter for many, but spring has finally arrived. With it comes the promise of sun, beautiful plants, and unfortunately, a whole host of seasonal allergies. What new treatments are available? How can you keep your asthma under […]

Read more

Mediaplanet: Redefining The Odds

The cover story of Mediaplanet’s Healthcare Technology campaign. Also contributed the campaign title and subheadlines. Appeared online and in print on September 28, 2014 in the National Post.  Lisa Ray had never heard of multiple myeloma before she was diagnosed with it. “I think that something was brewing for a few years before I was actually diagnosed,” says […]

Read more

Mediaplanet: Money Matters With Jane Rooney

Written for Mediaplanet‘s 2014 Financial Literacy campaign. Published in September 2014 for online and print.  When it comes to figuring out personal finances, between the bills and the budget, it can be hard to make sense of it all. “There is a view that money is a scary issue and my role is to make sure […]

Read more

Mediaplanet: Covering the Cost of Critical Illness

Client-focussed piece for Mediaplanet’s 2014 Living with Cancer campaign available online and in print the Toronto Star.  Appeared online and in print June 21, 2014.  There is no such things as a “good time” to get sick. According to the Canadian Cancer Society, two out of five Canadians are expected to develop cancer during their lifetimes. And the number […]

Read more

J-Source: How to keep your emotional distance as a journalist

Appeared online at J-Source.ca, Feb. 14, 2014 Teenagers aren’t usually bald, but that is the only look I have seen on 18-year-old Michael Friedman. The teenage Ewing sarcoma patient lay in a SickKids hospital bed, receiving chemotherapy drip-by-drip, while I furiously recorded observations for my feature on cancer caregivers—recently published in the March issue of Reader’s Digest […]

Read more