News coverage for Global-Indian section of

Women take care of their loved ones—making sure their husbands have eaten, calling to check in on their children, or watching for the health of their elders—but do they take care of themselves? That is the central question being asked in a new public service announcement from Cervical Cancer Awareness, encouraging women in India to get tested for this life-threatening disease.

Cervical cancer is the fourth most common cancer worldwide, and the second most common in India after breast cancer. According to the National Cancer Registry, nearly 93,000 cases of cervical cancer were reported in India in 2013. These figures are projected to reach more than one million by 2020.

The newly released PSA depicts a busy mother cooking for her family and taking care of her household, while she checks in on the wellbeing of her husband at work, her daughter at school, and her mother at home.

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