How Mumbai Police Used Twitter Effectively to Win the Masses

News coverage for Global-Indian section of India.com

Mumbai Police are #winning the hearts and retweets of their 36,000 Twitter followers with witty updates about how to stay safe online and on the streets.

The Mumbai Police officially launched their Twitter account at the end of December in an attempt to better connect with the public, allowing users to tweet in complaints and concerns.

The Twitter feed, which now includes just under 1,400 tweets in both English and Hindi, is a collection of updates from police activities such as their participation in the recent Republic Day parade as well as public awareness campaigns about respecting women, traffic safety, and more.

Read the full story here.

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