ANOKHI Media: The Marriage Between Twitter and TV

Appeared on ANOKHI Media, Oct. 15, 2013

Twitter may have taken over your computer, your cell phone and possibly your social life but soon, this 140-character social network will be infiltrating your living room as well.

Earlier this week, Twitter announced its new partnership with Comcast, the leading pay-TV provider in the U.S., bring tweeting and television that much closer together.

It’s no longer enough to just be watching a show. You have to tweet about it as well and if the recent finale of Breaking Bad is any indication, audiences are keen to contribute to the online conversation. The highly anticipated AMC series finale drew a record 1.24 million tweets during the week of September 23rd and the official hashtag, #GoodbyeBreakingBad, was used nearly 500,000 times.

“The big thing about Twitter and television is that it allows for a multidirectional line of communication between fans, producers, writers and stars of shows,” says Aubrey Anable, an assistant professor at the University of Toronto.

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